Search Engin Optimization

What is SEO?

SEO (Search Engine Optimization) is the process of improving your website so that it shows up higher in search engine results like Google when people search for something related to your site.

🔍 Simple Example:

If someone searches “how to start freelancing” on Google, and you have a blog post with that exact topic:

• If your SEO is good ➜ your blog might appear on page 1 of Google.

• If not ➜ it might end up on page 5 or never be found.

🧠 SEO Helps You:

• Get more free (organic) traffic

• Reach your target audience

• Increase sales, leads, or followers

🔧 3 Main Parts of SEO:

1️⃣ On-Page SEO

Improving things on your website:

• Keyword in title, headings, content

• Meta description

• Image alt text

• Fast loading pages

2️⃣ Off-Page SEO

Getting backlinks from other websites:

• Guest posting

• Social media sharing

• Influencer mentions

3️⃣ Technical SEO

Making sure your site is easy for search engines to read:

• Mobile-friendly

• Secure (HTTPS)

• Fast loading

• Correct sitemap and robots.txt

🔑 Example Keywords:

If your website is about freelancing, keywords could be:

• “how to start freelancing”

• “best freelancing websites”

• “freelancing for students”

You use these keywords naturally in your content to help Google understand what your page is about.

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